Toula Mavridou created the prestigious agency PR Inc., with clients including: record companies EMI/ BMG/ RCA, Eric Clapton, Dame Shirley Bassey, Five Star and Anderson, Bruford, Wakeman, Howe - the former Yes. She was instrumental in the launch of new franchisee GMTV - the British version of Good Morning America - which proved to be the start of many successful years in television and event production. Credits include: the BBC's: HARDtalk Extra, The Charter Review, Sony Radio Academy Awards, Today with Des and Mel, The Big Read, Challenge Anneka, The Kirsty Wark Show, New Film Talent, Eastenders Revealed - The Return of Dirty Den, The Vanessa Show, RDF's Celebrity Wife Swap and OK!TV.
Toula has worked on such shows as The Peoples Choice Awards, The Golden Globe Awards, The American Music Awards, NFL SuperBowl XL, Extreme Makeover - Home Edition, ReelzChannel Specials, as well as many industry festivals and galas, including: IFP - the LA Film Festival and the Independent Spirit Awards, AFI - AFI Film Festival, Sarasota Film Festival, Milan International Film Festival, The Celebrity Source - 73rd Annual Hollywood Christmas Parade and the 'G'day LA' Gala Dinner.
She also founded Britain's foremost celebrity gifting firm, The Sultans Of Swag, in order to create a synergy between event production and corporate tie-ins.†Such productions included The Princes Trust Awards, Royal Variety Performance, The BRIT Awards, British Comedy Awards and Greatest Britons Awards. Big name brands including Nintendo, Nokia, Ugg, Kipling, Jo Malone, Coty, Sharpie, Jelly Belly Jelly Beans, Guitar Hero, Carrerra Sunglasses, FILA, Parker Pens, UBISoft and Piaggio were amongst the many who featured in the celebrity gift lounges.